On the 17th and 18th July 2010, Bedford and the River Great Ouse will come alive as thousands of people enjoy one of the biggest FREE family events in the country.
The festival is a unique combination of carnival, funfair and fete staged along the Embankment, on the river and in Russell Park, offering numerous opportunities for people to participate in, or just relax and enjoy the entertainment and activities featuring a host of artists and performers, river craft, carnival procession, music, arts heritage, sports fireworks, stalls, trade stands and marquees. The 2008 festival attracted 350,000 visitors.
The festival offers various levels of sponsorship and involvement:
Partners
Sponsors
Activity Package
Friends
Corporate Hospitality Partners Package:
Discounted site pitches.
Your name and logo on all promotional material, including 60,000 festival programmes.
Your name and logo in the feature in Bedford News, the Borough Council's newspaper distributed to 63,000 homes.
Your name and logo on the River Festival website www.bedford.gov.uk/riverfestival
and www.bedfordevents.co.uk with links to your website.
Prime sites for up to 10 promotional banners.
Announcements over the public address system in recognition of your support.
Invitations to the Mayor's hospitality.
The opportunity to brand one of the major River Festival activity areas:
River activities, parade of boats, raft races and displays
River Festival programme and posters
Publicity and Promotion
Festival Media Partner
Headline Orchestra/Act (Sunday evening)
Carnival Parade
Main Music Stage
Bridges
Main Arena including displays and demonstrations
Firework Display
Basejumping
Dragonboats
Water Sports Arena
Secondary Stages including two community stages, acoustic stage and sports stage
The cost of this sponsorship package is £6,300

Activity Package
Your name on 60,000 programmes
Your name in the feature in Bedford News, the Borough Council's newspaper distributed to 63,000 homes.
Your name and logo on the River Festival website www.bedford.gov.uk/riverfestival
and www.bedfordevents.co.uk with links to your site.
Prime sites for upto 3 promotional banners
Choice of either:
Dragonboat team entry OR
invitations to the Mayor’s Hospitality OR
Trading pitch (4x5m) on the festival site
The cost of this activity package is £1,100

Friends Package:
Be associated with the regions biggest event.
Your name on 60,000 programmes.
Your name in the feature in Bedford News, the Borough Council's newspaper distributed to 63,000 homes.
The cost of this sponsorship package is £395
Sponsors Package:
Your name on 60,000 programmes.
Your name in the feature in Bedford News, the Borough Council's newspaper distributed to 63,000 homes.
Your name and logo on the River Festival website www.bedford.gov.uk/riverfestival and www.bedsevents.co.uk with links to your own website.
Prime sites for up to 5 promotional banners.
The opportunity to brand one of the River Festival
activity areas:
Heritage Village
Community Village
Sports Village
Healing Village
Arts and Crafts Marquees
Continental Market
Synthetic Ice Rink
Giant Sandpit (Sports & Entertainment)
World Cuisine Marquee
Funfair
Event Transport
Branded Directional Signs (on and off site)
Car Parks
Park & Ride
The cost of this sponsorship package is £2,900
Corporate Packages
Corporate packages can be tailored to your needs and include supply of any or all of the following elements, marquee, associated tables, chairs, catering and bar.